Geographical targeting
Our area of operation for our main grants programmes is the United Kingdom. We do not target particular regions. We consider the quality of projects more important than their geographical location. Nevertheless, we also recognise that London organisations in particular are well served by charitable trusts.
We also have an overseas grants programme which makes grants to UK registered charities which undertake projects in the undeveloped world.
Socio-economic targeting
Although we consider levels of socio-economic deprivation in an area are an important factor in determining the value of a project, more important criteria for our grant making are innovation, excellence and the development of new services and activities.